About

Joolies brings delicious, organic medjool dates from their palms to yours as a delicious, healthy on-the-go option for snackers everywhere. Medjool dates, also known as the king of dates, are a great source of energy, have a low glycemic index, and are full of beneficial nutrients. To ensure the best possible quality, Joolies dates are handpicked from the tree and carefully packed at peak ripeness.
A joint partnership between the Kohl Family Farm and Venice Brands, Joolies is on a mission to share the nutritious goodness of organic medjool dates grown in the sunny Coachella Valley of Southern California.

The 9 best brands we saw at Expo West 2019
Last week, we walked the worlds largest tradeshow treadmill, also known as Expo West. This is the Superbowl of the natural and organic food industry, with some 85,000 folks in attendance and thousands of brands for four days of delicious designs and samples galore.

Infused water ideas to help make drinking h20 more flavorful — and beneficial
It’s hot out. And if the heat isn’t reason enough to make you up your water intake, you should probably know that being better hydrated also means having clearer and more youthful skin, more energy, a boosted immune system, and healthy joints.

The most exciting new groceries that hit shelves this june
School’s out, and so are a bunch of new supermarket products! I tried 50 new groceries that just came out in June to find the best ones just for you.

Joolies: organic medjool dates
We’ll Be the Best Date You Ever Had. Throw out any baggage from your past date-ing experiences. Joolies will change the way you snack and smoothie!

Joolies brand debuts at Expo West
Joolies, a new organic medjool date company is celebrating its official launch at Natural Products Expo West in Anaheim, California this March.

5 Healthier alternatives to your go-to junk foods
There’s no shame in the occasional culinary indulgences, but if you’re trying to keep your eating choices largely on the nutritious side, that probably means finding some healthier alternatives to junk foods you crave.

Bringing organic medjool dates straight from farm to global snacking market
Joolies will be co-exhibiting in the North Hall, Booth N2330 with The Osso Good Company, another Venice Brands company.

US and Europe first to see new organic medjool date brand
A California medjool date grower is looking to reinvigorate the category and move dates into the position of a desirable lifestyle brand as they launch their new date products.

27 healthy and easy-to-pack snacks to take on-the-go
Why it's great: Dates are an excellent source of antioxidants and fiber, said Zerling. “These dates are grown in the U.S. which guarantees freshness and that they are organically grown,” who suggested wrapping two to three up in a coconut wrap with 1 tablespoon of Wild Friends Nut Butter to create the perfect mini travel sandwich.

Launching a Direct-to-Consumer Farm Business through Branding with Dave Kohl, Founder of Joolies

Dave Kohl is the founder of Joolies, a California based farm and CPG brand producing Medjool date products. Dave and his family founded the original date farm two decades ago and recently launched Joolies. He shares more about the company’s origin and how they strategically built the brand and product messaging.

We Taste-Tested Hundreds of Healthy Snacks—and These Are the Best Ones

Dates are known as nature’s candy; one bite into these fiber-rich gems and you’ll know why. Tender, sweet, and caramelly, they’re tastier than most desserts. ($22; amazon.com) 110 Calories, 1g Protein, 0g Fat, 3g Fiber

David Kohl & Greg Willsey

Joolies co-founder David Kohl is the Managing Partner of La Quinta Date Growers, a family owned date farm located in Coachella, California. The family is one of the largest growers of organic Medjool dates in the United States.

The farm was one of the first date producers to become organic. The Kohl operations have always been at the forefront of environmental awareness, global best practices and efficient farming technology by working with international experts to improve all their farming techniques.

These innovations include commissioning the most modern and safest equipment. Working with the equipment manufactures and air quality management district, they customized equipment in order to meet the highest environmental standards while creating a safer workplace for their employees. The farm operates drip irrigation and effective water management systems so every drop of water can be fully utilized.

Kohl Family Farm decided to partner with Greg Willsey and Venice Brands to create a vibrant and playful lifestyle brand worthy of this under-appreciated California Superfruit – the organic Medjool date! David is a passionate surfer. If there is a swell, come meet him in the water.

Joolies co-founder Greg Willsey is the Founder of Venice Brands, a Los-Angeles based consumer brands platform focused on incubating, investing in, and building successful consumer brands across the food, beverage, fitness and pet verticals.

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