Joolies brings delicious, organic medjool dates from their palms to yours as a delicious, healthy on-the-go option for snackers everywhere. Medjool dates, also known as the king of dates, are a great source of energy, have a low glycemic index, and are full of beneficial nutrients. To ensure the best possible quality, Joolies dates are handpicked from the tree and carefully packed at peak ripeness.
A joint partnership between the Kohl Family Farm and Venice Brands, Joolies is on a mission to share the nutritious goodness of organic medjool dates grown in the sunny Coachella Valley of Southern California.
2018
Family owned California-based organic medjool date company
David Kohl, Greg Willsey
Coachella Valley, CA
Food & Drink
Joolies co-founder David Kohl is the Managing Partner of La Quinta Date Growers, a family owned date farm located in Coachella, California. The family is one of the largest growers of organic Medjool dates in the United States.
The farm was one of the first date producers to become organic. The Kohl operations have always been at the forefront of environmental awareness, global best practices and efficient farming technology by working with international experts to improve all their farming techniques.
These innovations include commissioning the most modern and safest equipment. Working with the equipment manufactures and air quality management district, they customized equipment in order to meet the highest environmental standards while creating a safer workplace for their employees. The farm operates drip irrigation and effective water management systems so every drop of water can be fully utilized.
Kohl Family Farm decided to partner with Greg Willsey and Venice Brands to create a vibrant and playful lifestyle brand worthy of this under-appreciated California Superfruit – the organic Medjool date! David is a passionate surfer. If there is a swell, come meet him in the water.
Joolies co-founder Greg Willsey is the Founder of Venice Brands, a Los-Angeles based consumer brands platform focused on incubating, investing in, and building successful consumer brands across the food, beverage, fitness and pet verticals.
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Sometimes simple is best. Joolies, the California-based, USDA-certified organic Medjool date company, knows that what grows from the ground up is always a smart choice
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LOS ANGELES, Feb. 28, 2020 /PRNewswire/ -- Joolies, grower of organic California medjool dates, announced that its new product, Snack Packs, will launch at Expo West, exhibiting on March 4 - March 6, 2020.
LOS ANGELES, Feb. 25, 2020 /PRNewswire/ -- Joolies, known for fresh organic California Medjool Dates, has expanded distribution to over 500 stores in the past few months and is also available online on Thrive Market and Amazon.com.
Be sure to try products made by these brands we admire at the Fancy Food Show. Email amrit@cmyk.vc to add your brand here, and subscribe to our newsletter for our show recap. We also curated a list of restaurants and retail in San Francisco for your trip.
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Bored of honey and agave? Shake things up by sweetening your oatmeal with date syrup instead. “Date syrup is made from the superfruit dates, so it’s naturally rich in stress-relieving magnesium and potassium,” says Beckerman, who’s also the author of The Better Period Food Solution and host of Well+Good’s You Versus Food. “There are a lot of fun brands to try, but I’ve been choosing Joolies’s organic medjool date syrup because they don’t add any sweeteners or concentrates to their final product, so it’s good in my book.”
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A California medjool date grower is looking to reinvigorate the category and move dates into the position of a desirable lifestyle brand as they launch their new date products.
Why it's great: Dates are an excellent source of antioxidants and fiber, said Zerling. “These dates are grown in the U.S. which guarantees freshness and that they are organically grown,” who suggested wrapping two to three up in a coconut wrap with 1 tablespoon of Wild Friends Nut Butter to create the perfect mini travel sandwich.
Dave Kohl is the founder of Joolies, a California based farm and CPG brand producing Medjool date products. Dave and his family founded the original date farm two decades ago and recently launched Joolies. He shares more about the company’s origin and how they strategically built the brand and product messaging.
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