Joolies brings delicious, organic medjool dates from their palms to yours as a delicious, healthy on-the-go option for snackers everywhere. Medjool dates, also known as the king of dates, are a great source of energy, have a low glycemic index, and are full of beneficial nutrients. To ensure the best possible quality, Joolies dates are handpicked from the tree and carefully packed at peak ripeness.
A joint partnership between the Kohl Family Farm and Venice Brands, Joolies is on a mission to share the nutritious goodness of organic medjool dates grown in the sunny Coachella Valley of Southern California.
Dave Kohl is the founder of Joolies, a California based farm and CPG brand producing Medjool date products. Dave and his family founded the original date farm two decades ago and recently launched Joolies. He shares more about the company’s origin and how they strategically built the brand and product messaging.
Dates are known as nature’s candy; one bite into these fiber-rich gems and you’ll know why. Tender, sweet, and caramelly, they’re tastier than most desserts. ($22; amazon.com) 110 Calories, 1g Protein, 0g Fat, 3g Fiber
Joolies co-founder David Kohl is the Managing Partner of La Quinta Date Growers, a family owned date farm located in Coachella, California. The family is one of the largest growers of organic Medjool dates in the United States.
The farm was one of the first date producers to become organic. The Kohl operations have always been at the forefront of environmental awareness, global best practices and efficient farming technology by working with international experts to improve all their farming techniques.
These innovations include commissioning the most modern and safest equipment. Working with the equipment manufactures and air quality management district, they customized equipment in order to meet the highest environmental standards while creating a safer workplace for their employees. The farm operates drip irrigation and effective water management systems so every drop of water can be fully utilized.
Kohl Family Farm decided to partner with Greg Willsey and Venice Brands to create a vibrant and playful lifestyle brand worthy of this under-appreciated California Superfruit – the organic Medjool date! David is a passionate surfer. If there is a swell, come meet him in the water.
Joolies co-founder Greg Willsey is the Founder of Venice Brands, a Los-Angeles based consumer brands platform focused on incubating, investing in, and building successful consumer brands across the food, beverage, fitness and pet verticals.